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COLD PLUNGE DESIGNED FOR EXCLUSIVE HOUSE IN PAPAGAYO, GUANACASTE

ICEFIRE COMPANY

LEADING DESIGN, PRODUCT AND EXPERIENCE FROM VISION TO DELIVERY

Context

Designing spaces for wellness and connection

Icefire was born from a shared desire between my husband and me to build something meaningful — a company rooted in the belief that the spaces we inhabit shape how we live, connect, and care for ourselves.

By blending design, craft, and wellness, Icefire creates environments that invite people to slow down, gather, and reconnect — both with themselves and with others.

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The Vision

From the beginning, Icefire was conceived as more than a product-based business. The goal was to design intentional wellness spaces that feel personal, durable, and deeply connected to how people actually live.

Each project is approached as a collaboration — balancing function, ritual, and materiality.

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My Role

As a co-founder, Icefire is where I bring together everything I’ve learned throughout my career.

My role is both creative and strategic, spanning:

  • Brand vision and positioning

  • Design language and aesthetic direction

  • Client experience and service design

  • Team leadership and internal processes

  • I guide how the brand looks, feels, and operates — ensuring consistency and care from first contact to final installation.

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COLD PLUNGE DESIGNED FOR POOL AREA OF BEELIV IN SANTA ANA
FIREPIT DESIGNED FOR AZURA BEACH CLUB IN SAMARA
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SAUNA INTERIOR

What We Do

Icefire designs and builds custom wellness elements that transform private homes and hospitality spaces, including:

  • Saunas

  • Cold plunges

  • Fire pits

  • Custom-built features for gathering and recovery

Every project is tailored — no templates, no off-the-shelf solutions.

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My Contribution

  • Brand and design direction

  • Client relationship management and experience design

  • Team leadership and process development

  • Product vision and innovation

SOCIAL MEDIA VIDEO POSTS

Impact & Results

Since launching Icefire, we have:

  • Completed 20+ custom projects

  • Built a loyal client base across Costa Rica

  • Generated repeat clients and referrals from architects and designers

  • Collaborated with high-end hotels and hospitality projects

  • Developed the only fully customizable cold plunge experience currently available in Costa Rica

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